If marketing your business has felt harder lately, you're not imagining it.
Between economic uncertainty, heavy news cycles, and audiences who are more cautious with their spending, showing up online takes more energy than it used to. I've been there too, and in the newest episode of the Thrive Smarter podcast, I'm sharing exactly how I'm navigating it.
In this episode:
- Why your social media feed is working against your marketing (and the simple shift that fixes it)
- The practical vs. emotional framework for deciding what to sell and promote right now
- My 95/5 rule for balancing safe bets with creative risks in trying times
- How to lead with value instead of discounts without undercutting your worth
- The AI data that surprised me: how many hours employees are actually saving per week using AI tools (hint: it's less than four)
Plus a preview of what's coming in the next episode: the highest-impact places solopreneurs should be using AI right now.
Keep the conversation going
After you listen, I'd love to hear what's resonating with your audience and what's working in your marketing. Drop a comment below to keep the conversation going.
